Professional Production of Lifestyle Videos for Social Media

Start the course by hearing a little about Olívia Mucida's career so far and how she got started in the audiovisual world after a degree in advertising and marketing. She also shares the people and places that have most influenced her work.

Get straight to work answering key points from a brief and discover how to gather ideas for your project. Olívia walks you through her creative process, from the main concept to looking for visual references and scriptwriting.

Next, explore all the tools you need for filming and familiarize yourself with their main configurations and basic concepts before adjusting your camera's aperture, shutter speed, and ISO according to the conditions on set. Your teacher also shows you some theoretical and practical aspects of framing and how to work with shots, angles, and camera movement.

Now it's time for the planning and organizing. Make a detailed list of scenes before starting to film. Also hear some tips for dealing with unforeseen circumstances before moving on to shooting your video. Here is where you put your preproduction plan into action and your new knowledge into practice.

Finally comes the editing phase as Olívia teaches you the fundamentals of Adobe Premiere. She explains the image mapping process and how to edit your video's soundtrack.

Now you have everything you need to make and edit professional lifestyle videos ready for publication on social media!