Product Management Essentials

Over the last decade, product management has continued to become an important business discipline, with product manager roles now a common occurrence in any organisation with a digital presence.

This four-week course, created in collaboration with Atlassian, will help develop your product management knowledge and skills. You’ll be guided through the product management timeline with tips and techniques for each step of the process, from strategies and design to launch and growth.

While product management continues to evolve, it can be summarised as ‘maximising the success of a product throughout the entirety of its lifecycle, thereby supporting an organisation to achieve its goals’.

On this course, you’ll develop your basic product management knowledge and skills to create actual business value. These skills will help you enter into almost any industry and organisation to further your career.

With the speed of digital innovation, the influence of digital products on the wider economy, and the growing expectations of customers, product design and development skills are in constant demand.

You’ll look at product design strategies and how you can incorporate product management techniques into the design and development process.

The final part of this course will guide you through launching a product and the skills needed to execute a successful launch.

However, as most product managers know, the launch isn’t the end of the product lifecycle, so you’ll also look at how to measure success, the metrics to use, and how to utilise this information to improve a product with the aim of generating value for an organisation.