Presentation of Branding Projects

Start by getting to know the branding people, their philosophy as a studio, as well as their professional journey so far, and their sources of inspiration. See the importance of a good presentation in any type of creative project.

Get the tools and advice you need to understand your client and their brand, see how to create a clear and easy presentation that includes information on your target market, as well as the profile and brand values. See how to structure a competitive layout to compare your brand with other similar ones.

Continue by transposing all the important information about your project, such as the creative brand concept, the voice, as well as the manifesto. Define the graphic and conceptual mood boards to prepare the groundwork for your project’s visual development.

Then, see the importance of creating a unique and solid graphic proposal. Learn how to structure the different components of your graphic elements in your presentation, from the color palettes to the visualizations, with the aim to ensure your client understands the entire brand universe created. See a breakdown of what makes up a master graphic and how to structure it.

The branding people give you their final words of advice on how to close your presentation to give it the final touches and improve the way in which you present your project to catch your client’s interest.