Powerful Logo Design: Enhance Your Workflow on Illustrator

Begin the course by getting to know the creatives behind Friendhood Studio, Izzy and Alex. They talk through their careers and how they came to establish a branding and design studio together, along with the influences that inspire the work they create.

Dive into what a logo is and what makes one successful by analyzing real-world examples. Then explore how logos work in modern branding systems in combination with other design elements to create a consistent brand personality.

Delve into Adobe Illustrator and the advantages of using it for logo design, before experimenting with the different digital tools it offers. Izzy and Reece discuss the different ways to look at typography from a designer’s point of view, and where to access different fonts. They then show you how to work with things like spacing and alignment of text in your designs.

See Izzy and Reece’s process for logo creation, starting with a strong foundation based on brand research. Create a mood board to establish a visual direction for your project, before using it to sketch your ideas. Transfer your sketches to Illustrator and bring them to life using the tools and techniques from earlier in the course.

Learn how to refine your logo and add the finishing touches, such as typography and color, to ensure it looks professional. To finish the course, Izzy and Reece share tips on how to create a case study that showcases your work.