Place Branding

You will start by getting to know Claudia (Director of Client Management), Mayra (Design Manager) and Jupio (Design Director), who will tell you a little about what they do in Studio A and will show you some of the most outstanding projects in which They have worked. They will also tell you about their influences in the world of branding .

Before starting to create your brand destination, you have to be clear, of course, the place on which you will design the brand. The guys at Studio A will guide you through this process and help you make your choice.

Claudia will help you with the strategic part of your project, in which you will define the value proposal of the place you chose to give direction to the project. You will create the strategic platform of the brand, which includes the positioning, values, personality and the idea of the brand.

Then, Mayra will guide you through the process of research and analysis of your project. You will define the objectives that will become the basis for designing your proposal and you will take a tour of the main competitors and their brand identities.

You will start to create your moodboard with elements that will inspire you to define conceptual territories.

Jupio will help you develop your design with pencil and paper. You will pose several routes and select the ideas with the greatest potential, to then give them life in the computer, defining typographies, strokes and endless tests.

You will select a fine route and work it in detail. You will learn a series of techniques to polish your design: spacing between characters, cleaning of nodes and size exercises are some things that you should consider.

Finally, you will learn the importance of a good presentation. You will present the presentation of your design as if you were telling a story and, before saying goodbye, the Studio A team will share with you five practical tips that will help you in any project of branding .