Pinterest Business as a Marketing Tool

You will start the course knowing Mercedes Valgañón, who will tell you how she became an influencer on Pinterest with three million followers, and also, you will know her main sources of inspiration.

You will briefly review the history of Pinterest and enter the analysis of users and their purchasing behavior. You will define your target audience and an aesthetic style that fits it.

You will get your profile ready by the hand of Mercedes, who will show you her magic formula to create the perfect pin between the text and the image.

You will start by creating attractive images and infographics in a simple way, and you will know some tips on the use of video on your boards.

Then, you will see how the perfect description is written to improve your positioning. You will learn to define hashtags and keywords, organize the boards and get the Pinterest algorithm to reward your profile.

You will know some tricks to update your account and discover tools to schedule a month of content in just one afternoon.

Finally, Mercedes will help you get important information from Pinterest Analytics that will help you optimize your content.