Pictogram Design for Brands

Meet Pamela and learn about her career and role at Wayfinding Consultores. She tells you about her main inspiration and goes through the final project that will be taught in this course: creating a family of pictograms for a client.

Discover the evolution and characteristics of pictograms, seeing how they are grouped and what elements should be taken into account when designing a family. Understand the concept of simplicity in design.

Start conceptualizing ideas by preparing key questions and scenarios for your client, defining each pictogram and where it will be placed. This is used to create a mood board of references.

Learn to develop a pictogram: from a first paper sketch to a digital finish in Illustrator. See what things should be taken into account when designing a family and how to adapt it to the physical space.

Consider the complexity of the project and how different elements coexist with a typeface. Your goal is to develop a family with personality, one that’s linked to both the brand and the physical space.

Pamela explains how to apply your final touches and the tricks you need to know before making your project a reality. She analyzes potential application problems and shows you the materials and colors needed to present a powerful project full of character.