Photography for Social Media: Lifestyle Branding on Instagram
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 1 hour
- Lessons
- 13 lessons
- Certificate
- Available on completion
- Course author
- BOND
-
Cecilia and Marina (Bond) are specialized communicators in Social Media and Branding. In his boutique agency they personalize the images of their clients to improve their communication in social networks through Photography.
In this course, they will teach you the basics of planning, producing and editing spontaneous photographs that draw attention and tell stories. In addition, you will discover how to do all this in an easy and fun way.
There is no basic manual or general rules that can be applied to all photographs on social networks, so this course is an approach to Bond's creative process and his personal style when it comes to capturing images.
Description
You will begin knowing the work and the influences of these two creatives settled in Buenos Aires and their beginnings in the world of Advertising.
Then you will discover how brands manage to give personality to their photos and the characteristics of the composition of images according to their own digital language (limitations of size, reading, use made by users) and their application in Social Networks with some real examples .
Within the visual territories that exist, Bond will speak to you of two types: product photography and lifestyle photography. In both themes, they will show you how they prepare the preproduction or preparation phases of the photographic material and the necessary props, the shooting, the selection of photos and the final edition of the images in postproduction.
Once you have your photos ready to be published, you will organize them based on an Instagram grid exploring their creative possibilities and you will discover some additional content that you can add to your content such as creating gifs or retouching with Illustrator.
Finally, Bond will give you some tips on how to present the final project to a client.
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