Photography for Instagram: Position your Brand

Meet your teacher Beatriz Tormenta, who tells you about how cameras came into her life and sparked a drastic career change and what the switch from sociologist to photographer was like. She also shows you some of her favorite projects and the Instagram accounts that inspire her work.

To get started, go over some basic marketing concepts. Learn how to define your brand, outline your objectives, and how to strategically use Instagram's tools to advertise your products or services. Beatriz then shows you a set of tricks to promote your project and find potential clients.

Discover the secrets to Beatriz's success by analyzing each step in her creative process, from the first meeting with the client and the brief to developing concepts and presenting an idea using a mood board and a color palette. Then, see how to draw up a budget and choose the right photography gear for your project.

Plan your photoshoot around key variables such as light, composition, color, and format. Once everything is organized, it's time to capture the three photos for your project: a still-life product photo, a product photo with a human element, and an inspirational photo.

Wrap up the course with a thorough demonstration on how to edit your images. Beatriz teaches you how to retouch your photos and easily make tiny adjustments with your cell phone. She also shares some pro tips on how to add these images to your portfolio to attract new clients.