Personal Branding: Creating a Strong Online Presence

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Guarantee 10,000 views of your interview or podcast.
• Use a 4-part framework to collect your assets and execute all components of building your personal brand.
• Define an authentic “Why” that will attract people to your personal brand.
• Use inception techniques to get your message to your audience.
• Repurpose content to create hundreds of pieces of content in a few hours.
• Ensure that you attract the people you want to meet to build a strong network.
• Apply expert interview techniques as an interviewee and interviewer.
• Create a powerful online presence with Facebook, Linkedin, Twitter and a killer speaker reel.

ABOUT DENNIS' CLASS:

Create a strong personal brand with content that people believe in, trust and want to consume. Learn about the inputs and outputs of a personal brand manager, how to build your ‘why’, map your personal goals, make money via the ascension ladder, use Fiverr to your advantage and guarantee 10k+ views of your message.

The class covers both strategies (overall map of how to get something done) and tactics (step-by-step tasks to achieve your goals) to growing your personal brand. You’ll learn about all of the foundational elements including the strategy brief, asset production, distribution and amplification of your personal brand. This class is for all levels of experience and you can follow even if you don’t have a budget or a dedicated team.

WHAT YOU WILL LEARN:

• How to create pillar and derivative content and outsource your content creation.
• How to ensure that you maximize your content to resonate with your network.
• How to organize your highest authority pieces of content into a topic wheel.
• How to use a three-by-three personal goal sheet to establish your “why” and start producing relevant content for the right audience.
• How to use mapping to establish quantifiable business goals for your personal brand.
• The importance of Googling yourself to assess your content ranking.
• How to boost posts for profit and to build authenticity in your field.
• Create a Public Figure Page to build trust and authority for your brand.
• Use Facebook Ads and boosting to amplify your brand.

WHO THIS CLASS IS FOR:

• Entrepreneurs trying to grow their reach.
• Influencers wanting to grow their personal brand.
• Speakers and coaches wanting to develop a brand.
• Small business owners trying to sell more products.
• Writers wanting to publish their first book.
• Students trying to build a strong network.
• Anyone interested in becoming a personal brand manager.
• All levels of experience.

ABOUT YOUR INSTRUCTOR:

Chief Technology Officer of BlitzMetrics, Dennis Yu is a published author, an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents including keynotes at L2E, Gultaggen and Marketo Summit.