Packaging Design with Personality for Small Brands

Start the course with an introduction from Josefina and Tomás who tell you about how their experience shapes the way they approach a project. They talk about how the studio has grown over the years and show you some of their influences and references in the design world.

Then, learn everything you need to know to create a successful packaging product. Learn some of the tricks of the trade used in the Un Barco approach and discover what materials and printing method they prefer at the studio. To give you a better idea, they explain their work methodology for packaging projects by showing you one of their favorite branding projects.

Discover two essential tools that help you fully understand your client and gather the information you need to get started: the brief and the mood board. Josefina and Tomás also give you some advice on how to make both mirror what you want the packaging to express.

Next, learn how to create a unique graphic universe that conveys your brand’s personality and enriches your project. Josefina and Tomás give you some tips on how to choose the right typography and create color palettes. Use these elements to enhance the materials and formats you’ve chosen and bring your graphic universe to life in the form of a unique, creative packaging design. To end the course, the pair gives you some parting advice on the best way to present your project and use it to build your personal portfolio.