Packaging Design: Experience of Unboxing Products Sent by Post

You will start by getting to know Elena Sancho, creative director of Tatabi Studio. Together with her, you will discover how the studio has evolved over the years and the type of projects they carry out. In turn, you will know some of your favorite references such as websites, books and specialized magazines.

Next, Lidia and María (graphic designers), will tell you about the creative process of Tatabi whose first phase is the search for inspiration. For this you will select some ideas on websites, blogs and magazines and you will create 3 different proposals.

Next, you will know 6 previous questions that you will have to solve before starting to think about the type of "unboxing" experience that you want to create (what are the values of your brand, what are the characteristics of the object that you are going to send or with how much budget do you have, among others) and you will analyze 10 examples of packagings of products purchased online with Elena and Fau (graphic designer).

Later, Nere (graphic designer) will teach you different materials to start defining your project, Teresa (industrial designer) will explain what you have to take into account when sending special products such as food and fragile items and Lidia will show you some details that You can add to give a creative touch to your final packaging.

At this point, María will teach you how to design your own packaging and a brochure that will accompany you with the InDesign program. Afterwards, Elena will teach you step by step to elaborate the final art and, once the materials are sent to the printer, you will see how to assemble the packaging elements ready to be sent.