Optimizing a Website for Google Search
Updated on
Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Intermediate
- Deadline
- Flexible
- Duration
- 14 hours
- Certificate
- Paid Certificate Available
- Course author
- Rebekah May
-
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Description
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
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