Naming: The Art of Name Creation
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 2 hours
- Lessons
- 11 lessons
- Certificate
- Available on completion
- Course author
- Xavier Grau Castelló
-
Xavi Grau has been creating names for all types of projects and clients for over 20 years, from large private companies and institutions, to startups of recent creation. He is founder of a company dedicated to naming, Nom-Nam, and his work has been recognized with several Laus awards.
The name of a company, brand, product or service, serves as a cover letter and therefore it is essential that it is appropriate, descriptive and memorable. A good naming should talk about the activity of the company and at the same time, generate real communication value in the user. In this course you will discover the creative process and the method for the professional creation of names for all kinds of commercial activities.
Description
You will start discovering how and why Xavi Grau specialized in naming and will talk to you about the basic concepts in the name creation process.
Starting from a briefing, you will face the first phase of the creation of names: the long list. You will learn to lose the fear of the blank page and you will do a first exercise that will help you generate a hundred names.
From that long list you will learn to select the ones that best fit the needs of the project and you will discover that some of them "look at you". Those are the ones that really work.
You will see how to verify that your name is appropriate and that, in fact, it can be registered and used. In addition, Xavi Grau will give you some tips to present the naming to your client.
Xavi Grau will analyze different cases of naming study: for institutions, professionals and companies. This will help you better understand the choice of some names and propose your own proposals.
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