Music Video Direction: From Concept to Presentation

Start the course by getting to know a little about Fred's career and hear how he went from assistant film editor to director of feature films, commercials, and music videos. He also shares some of his most significant influences from the audiovisual scene.

Next, get straight to work on the preproduction stage of your video clip. Begin by defining the message you want to convey and explore how to adapt it to different budgets and types of possible clips. Put together a mood board and discover the importance of gathering a good team and choosing the appropriate materials to work with.

Now it's time to make the sea of ideas whirling around in your head a reality! Fred discusses ways to find the ideal shoot location and define the overall aesthetic, the costumes, and the photography direction. Then explore some techniques for directing the actors, learning how to plan your shoot days in advance, and managing unforeseen circumstances.

Finally, organize all your material for preparing the final cut and editing, before hearing some last tips from Fred for facilitating organization and agility throughout. With your project finished, work on delineating certain strategies for releasing your music video to achieve good positioning and developing products that can be released on a range of different platforms.