Marketing Strategy for Your First Online Store

Start the course by getting to know Jorge García. He tells you a little bit about himself and how he ended up in digital marketing. He also talks about his first experiences in the online world and the experts who have influenced him throughout his career.

Kick things off with the fundamentals of an optimized e-commerce platform before defining your target audience's profile. Explore the wide variety of marketing channels available and decide which to work with and in what way.

Now it's time to put your plan into action! Study key SEO words to improve your positioning on Google. Design the content for your blog to achieve the correct balance between search engine demand and your products. Now do the same but this time for social media, defining roles and topics of conversation. Look at how to make the most of marketing emails and automatic sending

Wrap things up with an evaluation of your work. To do this, Jorge shows you the basic metrics of an online store and how to configure a performance panel for analyzing stats per device, shopping cart abandonment, percentage of the conversation, and more.