Marketing Funnel Strategy for Digital Media

Start by hearing a little about Paloma Cordeiro's career in the world of digital marketing. She talks about how she set up her educational program in order to pass on her knowledge to more people and shares the two marketing professionals who most inspire her.

Begin by discovering the basic digital marketing concepts and then learn how to define a media strategy by studying your target consumer in detail in order to produce relevant ads. Paloma shows you how to use consumer data to create a more assertive plan for more successful campaigns.

Using practical examples, explore how to execute your campaign from a brief. Learn how the full funnel strategy works and how to apply it to your brand. Next, see the importance of carrying out A/B tests and other triggers at each phase of the funnel.

To wrap up, move to the post-campaign phase. Paloma teaches you to analyze your results, focusing on how to measure and optimize them. Finally, produce a media campaign report by generating data that will also come in handy for future projects.