Marketing Analytics for Business
Updated on
Course overview
- Provider
- Datacamp
- Course type
- Free trial availiable
- Deadline
- Flexible
- Duration
- 2 hours
- Certificate
- Available on completion
- Course author
- Sarah DeAtley
Description
Discover how Marketing Analysts use data to understand customers and drive business growth.
In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow. Through hands-on exercises, you’ll learn how to answer the big questions like "did my campaign increase sales six months after launch?" You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more.
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