Machine Learning for Marketing Analytics in R

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Course overview

Provider
Datacamp
Course type
Free trial availiable
Deadline
Flexible
Duration
4 hours
Certificate
Available on completion
Course author
Verena Pflieger

Description

In this course you'll learn how to use data science for several common marketing tasks.
This is your chance to dive into the worlds of marketing and business analytics using R. Day by day, there are a multitude of decisions that companies have to face. With the help of statistical models, you're going to be able to support the business decision-making process based on data, not your gut feeling. Let us show you what a great impact statistical modeling can have on the performance of businesses. You're going to learn about and apply strategies to communicate your results and help them make a difference.

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