Lettering and Illustration: Composition, Techniques, and Application

To begin, Sindy and R3do will show you how they approach their designs and how they have worked together on different projects; sharing with you their work process from the conception of the idea, the direction of art, the sketching, the creation of the layout and until the final execution: effects, finishes ...

They will reveal all kinds of tips, both lettering and illustration, which will be of great help to solve complex design projects.

You will learn how to order the images that will serve as a base and inspiration to create your designs and select the color palette.

Then you will sort the elements in a layout to create a meaningful composition and you will understand why it is essential to establish a structure, following criteria of space and hierarchy, that gives meaning to all the elements.

Once the layout is defined, you will immerse yourself with Sindy in the world of lettering and you will know different techniques, analogous and digital, to draw letters and vectorize them. In addition, it will give you tips to select the type of letter that best suits your design.

R3do will teach you how to illustrate from the lettering, how to select the most appropriate illustration style for your design and some very useful tips for those who dominate less the field of illustration. Thanks to the brushes, textures and shading you will give your designs a more complete final finish.

Finally, you will combine the illustrations with the lettering in a single composition.