Leadership Communication for Maximum Impact: Storytelling
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Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Mixed
- Deadline
- Flexible
- Duration
- 4 hours
- Certificate
- Paid Certificate Available
- Course author
- Tom Collinger
Description
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
