Launching your First Online Business

Get to know your teacher, Foncho Ramírez-Corzo, who tells you about his professional career and endeavours as well as what motivates and inspires him. He also helps you find your goal as an entrepreneur to know where to start before giving you a brief overview of the course.

Start by learning how to recognize a good idea. Outline your goal and use tools like the Business Model Canvas or the Golden Circle to see if your business idea is viable.

See how to identify your target customer and their context, and look for possible competitors and partners for your brand. Do some preliminary costing for your product or service to determine market access and initial costs. Then, create your first cash flow.

Now it's time to work on your website! Learn how to position yourself online by identifying keywords and use them to register your brand, buy a domain, and create your email.

Discover the most popular free tools for creating and publishing a website from scratch. Once it's ready, see how to receive orders directly on your phone by connecting it to your WhatsApp number.

Create a content map where you outline the categories for your communication strategy and the best places to promote each content type. Build your corporate profile on different social media platforms and set up your first publishing schedule.

With everything in position, put your media plan into action. Project your investment and launch your first ads via both Google Ads and Facebook Ads to generate leads.

Finally, learn how to read your brand's analytics and identify traffic sources, conversion funnels, and optimization opportunities. Get some tips on how to start interacting with customers and discover the concept of a growth model for your business. To round out the course, Foncho shares a wide variety of tools and resources that can help you improve productivity and manage your online business.