Launching Your First Fashion Brand

Start the course by hearing a little about André's journey through the world of fashion so far, his most defining projects, and how he founded his brand, MODEM. He also shares the stylists and artists who've most influenced him and gives an overview of the course content.

Dive right in with some market research focusing on market segmentation and how to correctly identify your target demographic. Then get to work defining a cohesive brand by honing in on brand identity as well as gaining some insight into product development cycles and your initial investment requirements.

Next, André walks you through all the stages and processes for creating a fashion collection. See how to choose a business model and research materials, structure your collection based on budget, and the different ways of manufacturing and distributing your product.

Wrap things up by learning how to directly and easily publicize the launch of your collection to your future customers. Finally, André gives you some creative problem-solving tips from his extensive experience within the dynamic fashion industry.