Introduction to Social Media for Creative Entrepreneurs

To begin, Pamela will give you an introduction to social networks. It will explain the history of Facebook and give you business tips that will make that, although the algorithm of this social network is constantly changing, you can get all the juice and use it as your main sales channel.

You will learn the difference between a personal Facebook profile and a page; and you will discover the potential of the latter to position your work as creative.

Pamela will open the doors of your networks so that you understand how they work and will teach you to create a positioning strategy for your business. It will also teach you to read the statistics, so you can know the reach of your networks and learn what is the best day and time to publish.

You will see all the options regarding the programming of posts, the administration of your Facebook page, the roles of each authorized user, security and the ability to block users and comments.

You will discover the difference between organic content and paid content, and you will see the potential of using video when it comes to differentiating yourself from your competitors.

To multiply the possibilities of reaching your target audience, you will also learn to use other sales channels such as Instagram and Whastapp.