Introduction to Service Design: Improve User Experience

Start this course by getting to know Gabriela Salinas as she discusses her career, how she began working in the field of service design, and her main sources of inspiration. Follow her guidance to understand the importance of offering outstanding service and learn how to design it.

Continue by discovering the criteria used to assess the quality of a service and identify the primary individuals or groups involved in the process. Learn the basics of service design, starting with an introduction to the method, its tools, and its key concepts.

Next, Gabriela reveals various techniques for understanding your users and gaining insight into their experience from start to finish. Apply this knowledge to identify the pain points that you need to improve upon by conducting customer research and implementing your own UX strategy.

To optimize your service, explore creative ways to come up with ideas and express them in a service blueprint showing the entire user experience at a glance. Use this diagram to pinpoint the most important aspects of your service.

Finally, bring your prototype to life to demonstrate how your service will work, using this as a tool to communicate your idea and strategy. You now know the secrets to sustaining a business with excellent customer reviews.