Introduction to Poster Design

Start by getting to know your teacher Miguel Frago, who will tell you about how 12caracteres began, and how they found a common perspective to visually communicate their ideas and concerns. Discover the studio’s main influences and their most prominent work.

Miguel briefly introduces the theory of the poster universe: what it is, what its functional needs are, and basic aesthetic guidelines. He also goes through the use of visual metaphors and the main production techniques to create a poster

Learn how to interpret a brief and face the creative process step-by-step, generating impactful concepts that unfold the solution that adapts to your commission.

Once the base idea is defined and you’ve mapped out your graphic style, design the poster’s main idea, selecting the typography and your other elements.

Finally, prepare a document to present your finished poster to your client and test its versatility by applying it to different print and digital formats.