Introduction to Performance Marketing

Get to know your teacher Felipe Vallejos a little better, from his professional career to his current job, which unites the two worlds he is most passionate about: technology and marketing. Also discover some of his most significant influences such as documentaries and books.

Start by familiarizing yourself with the foundational pillars of performance marketing, including its common pitfalls and how to avoid them. Then Felipe introduces the case study in order to tackle key concepts in context for a clearer understanding.

Next, learn what a conversion funnel is and how to implement one in your performance marketing strategy. Learn the importance of audiences and how to plan to include different platforms. Felipe teaches you to monitor the process and optimize performance.

Your teacher shows you how to correctly analyze platforms and audiences based on the results. Lastly, see how to identify opportunities for future projections and study some more examples that can be applied to different types of businesses or categories.