Introduction to Marketing: Fundamentals of Marketing

In today’s digital age of social media and online advertising, marketing skills are essential for businesses to grow successfully.

On this two-week course, you’ll learn the core marketing fundamentals, the marketing mix, and how to put them into practice within a junior marketing role.

Once you have the core principles of marketing, you’ll look at communications planning; a key part of marketing strategy.

Using practical examples of communication plans, you’ll develop the foundations for comms planning and how to write marketing briefs that tie into your plans.

Many companies now have entire Brand teams within their Marketing departments. Brand identity is becoming increasingly important, and having the right guidelines and creative assets is key.

You’ll cover what brand identity is, as well as the basics on visual and linguistic creative assets and how to manage them.

Campaigns make up the core of a lot of marketing activities, so to get the most out of your time and budget, campaigns should be optimised.

As part of this course, you’ll learn how to calculate a range of metrics that you can use to optimise your marketing campaigns.