Introduction to Invitation Design: From First Brief to Final Print

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Course overview

Provider
Domestika
Course type
Paid course
Level
Beginner
Deadline
Flexible
Duration
3 hours
Lessons
21 lessons
Certificate
Available on completion
Course author
Sarah Lewis

Whether you're hosting an event yourself or working for a client, the right invitation can set the stage and prepare guests for what's to come. By incorporating color, texture, and other visual elements, you can create expectations and anticipation for an event worth planning for.

In this course, London-based graphic designer Sarah Lewis shows you how to avoid trends and design original invitations for any special event. From developing a unique visual style, to selecting colors, materials, print processes, typography, and layout, Sarah unveils her secrets for working with clients and taking your designs from initial brief to a memorable printed work of art.

Description

Blend color, typography, and texture to create professional printed invitations to promote any event

Kick off your course by getting to know a bit about Sarah, her design influences, and her creative process. She explains what graphic design is (and isn’t) before offering a brief outline of what is covered in this course.

Learn how to interpret a brief, discover what questions to ask, how to quote a job, and what kind of preparation is needed before starting your final project with Indesign. Discover how a debrief can save you time and the importance of giving accurate budgets and deadlines for your clients.

With all your planning and preparation done, it’s time to start designing. See how to set up your files for an efficient and professional workflow and discover the key building blocks for any invitation design. Explore typography and layout, colour schemes, visual assets like photography, illustrations and icons, and how to choose the right materials and format.

With your designs ready, look at some of Sarah’s methods for presenting designs to clients and how to handle feedback that might come your way. Finally, learn how to put the final touches on your work and prepare your designs for print.

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