Introduction to Facebook Marketing

You will start by getting to know Francesco, who will tell you about his formative and professional career and then share with you some of the books, blogs and websites that have influenced him, even today they are useful in his work.

You will review the basic concepts of social media marketing , its differences with community management and the management of the presence of a brand in social networks.

You will learn how to use the Facebook Business Manager tool to create advertising campaigns, defining audience segments, cost strategies and testing your campaign.

You will know the different advertising formats offered by Facebook and the advantages and disadvantages offered by each of them.

You will deepen in the strategy for the creation and selection of the different audiences for your campaigns. You will see what Facebook Custom Audiences are, how they are created and what their advantages and disadvantages are.

Then, you will take this knowledge to practice, creating your first campaign and optimizing it with Francesco, who will guide you throughout the process.

You will learn the concepts of retargeting , similar audiences and lookalike marketing , which will help you to continue optimizing your campaigns. In particular, you will learn how to develop a lookalike marketing strategy defining the audiences you should consider.

You will learn to expand your Facebook campaigns to Instagram, taking into account the differences between both platforms.

Finally, as marketing on Facebook is a world in constant change and evolution, you will study together with Francesco the future of Facebook Marketing, reviewing the latest updates and articles on the discipline. Francesco will share some blogs and useful sites to follow to keep abreast of new trends.