Introduction to E-Mail Marketing With Mailchimp

You will begin knowing the professional career of Néstor Tejero and his influences in day-to-day work.

Below you will discover some basic concepts of introduction to E-mail Marketing as campaigns, templates, lists, reports or profiles.

Afterwards, you will learn how to set up an account in Mailchimp and you will discover all the options offered by its interface.

Once you have become familiar with the software, it will be time to create a test database and establish the strategy for capturing subscribers.

In addition, you will discover how to segment your database or, what is the same, separate your different audiences according to criteria of behavior, location, sex, age, preferences, etc.

Then you will learn to create campaigns and send them evaluating the landing pages to which we want the user to access. You will also know how to prevent servers from labeling your newsletters as spam and so that they always arrive at their destination.

At this point, Néstor will explain how to develop an analysis of results and make improvement decisions based on the data obtained.

Finally, you will learn how to define an E-mail Marketing Plan that allows you to achieve business objectives consistently and get the most out of the tool.