Introduction to Digital Product Management

Meet María Granadino and Irene Prieto, product managers and your teachers for the course. They talk about their professional careers, how they got to where they are today, and their biggest influences.

Begin with an introduction to digital products and see some well-known examples from a range of fields. Discover what a product team is, where the product manager fits in, and the different roles they can take on.

Learn to identify opportunities for creating digital products: finding the problem is the first step to solving it. Once you have an idea, immerse yourself in the development process, from planning objectives and strategies to implementing them with a roadmap.

Next, find out why experimentation is the key to quick and efficient learning. Run through a series of experiments to gain a thorough understanding of MVPs (minimum viable product) before analyzing data-driven and data-informed approaches, as well as the most common metrics for digital products.

To round out the course, your teachers discuss the most valuable skills every product manager should have and give you some tips on how to improve them. They also explain how to lead a successful kick-off meeting and communicate effectively to ensure your project runs smoothly from day one.