Introduction to Digital Marketing on Instagram
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 1 hour
- Lessons
- 16 lessons
- Certificate
- Available on completion
- Course author
- Otman Amesnaou
-
The work of Otman Amesnau consists of managing the presence of great brands in social networks and creating their digital marketing strategy. At a time when consumers of these brands are constantly connected to between 5 and 7 social media networks, the presence of companies in them is vital to communicate with their public directly.
In this course, Otman will teach you how to take the first steps to position a company profile or your personal brand on Instagram, since that is where the users most interact with the brands. You will discover the necessary strategies to improve the online presence of your business and establish close and lasting relationships with your customers, which will allow you to obtain something extremely valuable: to know their opinions first-hand.
Description
To start your digital marketing strategy in social networks you must start by knowing and understanding them. Otman will talk about Instagram and its evolution in recent years so you can get to know your users better and decide which one best suits your needs.
Otman will explain how a company profile works on Instagram, from its start up to the use of each of its multiple functionalities, which you can adapt to your specific needs.
You will discover the tools that Instagram gives you to get to know your followers better through statistics, an indispensable tool to correctly position your business and explore new growth paths.
The strategy in social networks is essential, that is why Otman will talk about the actions you can do with influencers, through interactions, your publications and your own clients.
Finally, Otman will talk about successful cases of brand management on Instagram, which can serve as inspiration to create your own strategies.
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