Introduction to Creative Set Design for Advertising

Begin by getting to know a little bit about Valentina Corral and Tulio Turina. They share some of their work and talk about the journeys that led them to found Estudio Cielo. They also discuss the influences that most inspire them across a range of disciplines.

Continue by discovering all about set design and what it is—its sphere of activity and which professions are involved in the creation processes. Next, familiarize yourself with a selection of the materials and mediums you can work with as well as learn to interpret a brief.

Now get to work on the conceptualization of your project starting off with a visual brainstorming. Once you've settled on a concept, take a look at how to use it to define the shapes for creating your final digital sketch, taking into account some elements of art direction.

Wrap up the course learning what a director's treatment is along with some additional ways to boost your artistic proposal, such as working with 3D images and lighting to help create the ideal mood.