Introduction to Blogging

You will start the course knowing Abigail Quesnel, who will tell you about his interest in magazines since childhood and how he entered the world of bloggers and then live on it. Then you will see its main editorial influences and its references.

The first step in creating your blog is to understand the importance of knowing who you want to address, so you will define a niche or target audience and based on that, you will create the name and visual identity of the blog.

Once you have defined audience, name and logo, you will learn to create your website on the WordPress platform, you will register and select a template to start giving life to your blog.

Next, you will learn some basic SEO tips to position your blog in search engines. You will see what SEO is and what it is for, how search engines work, how the titles of the publications should be, the construction of the URLs and the names of the files that are uploaded to the server. Everything to make your content appear in the first results in a Google search.

Next, Abigail will teach you to identify what you want to say, how you want to say it and when you want to say it, all through a varied and attractive content that you will also learn to create, to finally make and publish your first post, considering the best time to post and trends. The key? Keep your audience in mind at all times.

Once you have defined your blog and published your first publication, you will learn to create community and amplify your channels by choosing the right platforms for your content on social networks, email planning and strategic alliances to monetize your blog.

Finally, you will learn to measure your results by reading the statistics to improve your content.