Intellectual Property: from the Idea to the Universe of Brands

Flor Kohan -ilustrator and creative director- is the creative mind at the head of Colorium, a design, illustration, animation and branding studio focused on the little ones. After several years dedicated to the world of creation, Flor began to realize the potential of many projects (often initiated as pure creative exercise) to become an intellectual property. Since then, he has launched a method to convert all kinds of ideas - an invention, a literary or artistic work, symbols, names, images ... - into a brand project, making them interact with multiple platforms and introducing them into infinity world of licensed products.

In this course, you will talk about the creative process behind the development of an intellectual property and its potential in terms of licensing. In addition, it will give you all the tools that will allow you to make all those ideas that you are leaving locked in your notebook, jump into the universe of brands and settle in the collective imagination.