Intellectual Property for Creative Entrepreneurs

Meet Erica Wolfe-Murray, specialist in intellectual property for creatives and your teacher for this course. Hear about her extensive professional background, which led her to create her current company, Lola Media, where she’s worked with nearly 400 creative companies, organizations, and freelancers to grow their intellectual assets. Then, get to know her influences and sources of inspiration.

Get an overview of what intellectual property is and its importance for creative professionals. Erica walks you through what to expect from the course and how each step along the way serves as a building block to audit and leverage your intellectual property. Understand the different types of intellectual property: copyrights, trademarks, design rights, and patents. Then, contextualize what you’ve learned by applying it to a case study.

Next, learn the difference between intellectual property and intellectual assets. Learn how to identify the property and assets you already have based on the concepts learned in the previous unit. Then, create a map of both your property and assets, which Erica then teaches you how to audit and calculate their value.

Discover how you can devise a strategy to both manage and leverage assets and property individually or when hiring employees. Learn what you should take into consideration when using other people’s intellectual property in your own work. Erica also covers what aspects to be aware of when using social media or when working digitally.

Wrap up the course by looking at other considerations of intellectual property, like licensing. Learn about what a creative commons license is and how it is useful when working with a large volume of work.