Instagram: Contests, Giveaways, and Other Tactics
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 3 hours
- Lessons
- 20 lessons
- Certificate
- Available on completion
- Course author
- Núria Mañé
-
Designing a strategy is fundamental to achieving tangible results for your brand or business, and consultant Núria Mañé is an expert in the field, having created digital strategies for clients from all sectors. She currently guides and advises large companies, SMEs, entrepreneurs, agencies, startups, and many other professionals.
In this course, Núria will teach you how to define an Instagram strategy through contests, raffles, and other tactical actions for your profile or your clients’. These types of actions are very common to promote your brand or project and gain visibility and even followers. You will learn how to conduct a contest or sweepstakes step by step and how to apply it to your profile.
If you want to broaden your knowledge in digital marketing, Núria has two other complementary courses on Domestika that may interest you: Communication Strategy for Social Media and LinkedIn: Build your Personal Brand.
Description
To begin with, Núria talks about how she began in her profession, what exactly her work consists of, and what her influences are.
In the second unit, she shows you the first steps of the strategy: analyzing competitors and references, and defining your objectives and audience. In addition, she provides you with great resources that are sure to be very useful.
In the third unit, learn about the main features and types of draws, contests, user-generated content, and other actions you can pursue on Instagram to achieve your goals. See the advantages and disadvantages of these formats and some legal considerations.
In the fourth unit, learn the mechanics of each action and everything you need to know to design a contest or sweepstakes on Instagram. See how to define the prize and the conditions to participate, which you will have to make clear on the terms and conditions and other considerations around the creation and use of hashtags. In addition, learn how to schedule and budget your actions.
Finally, Núria shares with you some considerations about the images and texts, looking at some design tools for non-designers so that you can make your post of the action. See how to promote it and also how to evaluate the results.
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