Innovative Design Systems for Editorial and Digital Media

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Course overview

Provider
Domestika
Course type
Paid course
Level
Beginner
Deadline
Flexible
Duration
4 hours
Lessons
15 lessons
Certificate
Available on completion
Course author
Mark Porter

Every publication or media brand needs a recognizable personality, and it’s a designer's job to express that visually. Designer Mark Porter has worked with some of the most well-known media outlets in Europe and was also the Creative Director of The Guardian.

In this course, he teaches you how to create captivating design systems for editorial and media. Learn how to combine typography, layout style, color, and imagery to create a visual language that communicates to an audience and gives a brand a strong identity. At the heart of every great publication is the vision of one designer. Are you up for the challenge?

Description

Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels

Begin the course by getting to know designer Mark Porter. He talks you through the journey that saw him go from studying modern languages to establishing a career in design. Then discover the influences that inspire him and his work along with what you can expect from the course.

Dive into editorial design and discover the different levels involved, from the narrative to the structure. Then discover what a design system is and how they work for media projects. Mark guides you through how to understand a client’s needs and translate them into designs for print, web, and more.

Explore methods and processes involved in developing your designs, starting with typography. Then move on to grids and spacing, why they’re important, and how to use them. Discover how color and imagery can be used to express personality before looking at how you can use your designs across different mediums to create a cohesive visual identity.

Mark guides you through how he presents his projects to clients and responds to their feedback. To finish the course, he shares his advice for giving your clients the tools they need to use the finished designs in the real world.

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