Innovative Branding: Create a Complete Visual Identity

Start the course by learning more about Jean-Rémi Massery and Johan Debit and the origin of Brand Brothers. They share their experience and take the opportunity to tell you about their sources of inspiration as well as give you some first pieces of advice on the world of design.

Discover the importance of graphics in branding and the different preparatory stages involved in creating a visual identity. Time to get stuck in! Create a brief from the documents provided by the client, after studying the main obstacles faced in the business sector. Then find the tone of the project by doing some initial sketches.

Now, dive into the exciting world of graphic design! Create your typographic logo from a grid by working on the meaning and the symbolism. Using the logo, develop a complete and coherent graphic system that can be applied to various mediums, and produce a graphic charter adapted to contemporary issues.

Create a presentation dossier to showcase your visual identity and win over the client. Johan gives you some final tips to guarantee the visibility of your work on social media.