Inbound Marketing Basic Concepts

We are increasingly skeptical of traditional marketing, so one of the biggest challenges of a brand is to capture the user's attention in a market as saturated as we are. For that there is the Inbound Marketing , which combines non-intrusive advertising and marketing techniques in order to help the user and accompany him from the beginning of his purchase process to the end. Lucas García, director and founder of the agency Social Mood , specializes in communication and branding, helping brands connect with their audience through digital content.

In this course you will discover the basic concepts of Inbound Marketing and learn the methodology to develop a content strategy. You will see how the way of marketing is changing radically and the importance of putting the focus on helping the consumer, offering value even knowing that they may not buy the product or service we offer.