How to Understand the Gaming Audience
Updated on
Course overview
- Provider
- Futurelearn
- Course type
- Free trial availiable
- Deadline
- Flexible
- Duration
- 3 hours
- Course author
- Victoria Foster
Description
While the audience sits at the heart of any successful communication, the community you build is what supercharges gaming. Often called the new social media, this medium is where people want to interact, engage, and spend their time.
On this three-week course from D&AD, you’ll explore how to build and engage a gaming audience, maintain their attention, and empower them to do good.
Better understand your audience with creative empathyWhether you’re inserting your brand into a game, or being inspired by the power of gaming to enhance an existing experience, knowing the steps your audience will take is vital.
You’ll learn to see the power of games through the eyes of your audience; what’s their character, perspective, and identity, and how does this affect their experience?
Explore gamification and how it can improve creative communicationsBy deploying multiple techniques and tools, games successfully create a place where people want to spend their time.
On this course, you’ll learn how gamification can enrich your advertising and marketing comms, and how the social aspect of maintaining a community can positively impact all areas of creative communications.
Create an authentic audience experienceCreating an authentic experience starts with understanding and empathize with your audience.
In this section, you’ll move to the next step and learn how to create an authentic gaming experience based on audience motivations and player types, plus understand the importance of characters and know how to overcome the uncertainty in gaming.
Learn from experts in the fieldThis course is led by D&AD and features content created by a variety of experts in the field from top companies in the industry such as Massive Entertainment and Phantom.
