Greeting Card Design: Illustrate and Sell Your Collection

Meet Lauren Radley and learn about her journey towards becoming a renowned illustrator. Explore the artists that inspire her and see the books from her childhood that still influence her today.

Get familiar with the materials you need to create your greeting cards. Look at different trends, learn about the greeting cards market, and create a mood board for your collection. Lauren then shares some advice and practical exercises to help you gain confidence in your illustration style. Begin planning your collection, and think of playful phrases you’d like to include, before seeing how to recreate them with hand-drawn typography.

Get all your ideas down on paper by sketching thumbnails to develop your designs. See how to digitize your drawings and refine your sketches on Procreate with Lauren’s guidance. Add colors, textures and details to your illustration, and discover some tips on color combinations and other details to make your greeting cards pop.

Learn how to format your card designs with Photoshop or whichever image-editing software you prefer. Explore the printing process and learn about paper stocks, quantities, and ecological principles to take into account. Discover the basics of how to start a greeting cards business, seeing how to market and sell them on an online store. Finish the course with Lauren’s final words of advice on launching your greeting cards business.