Graphical Content Design for Social Media

William and Moses will introduce themselves and explain how they formed Saturn. They will tell you about their beginnings as graphic designers and their trajectory in other agencies. They will also explain what and who motivate them in the creative field.

Next, they will put you in context and talk to you about the importance of graphic design with the emergence of social networks.

You will see the difference between print and digital media, then you will review the essential aspects that a designer must contemplate to develop brand content and identify the pillars of communication for your projects.

Moisés will be in charge of telling you about the social platforms that make a difference - Facebook, Instagram and YouTube. You will learn the main objective and benefit of each one, its regulations, reach through organic efforts and / or through its paid advertising channels and of course, you will see some tips to maximize their potential.

It will also teach you what is necessary for you to use, in a complementary way, tools such as Premiere and After Effects, so you can create basic animated sequences in your content. Then, you will enter Twitter, Pinterest and Linkedln, advising you on how to design for each of the platforms.

You will see how to save time in your work process thanks to the organization of files and the use of templates or templates. Tricks such as saving sources, images, audio / video files or even vector files, can be of great help for future creations. You will learn that organization and efficiency are your great allies in content design.

Finally, you will learn to export your content in the best way, as well as to publish on the different media.