Graphic Design with a Social Impact

Start by hearing a little about Giulia Fagundes' career in the world of graphic design. She shares some personal experiences as well as her artwork and main sources of inspiration, from writers to visual artists and designers.

Then discover the pillars of social design and how it can be used as a powerful tool in tackling serious societal issues like violence, racial discrimination, and traffic accidents. Giulia also shows you how to approach these topics in the context of a graphics project.

Now it's time to create your own project's visual identity. Using a brief, define the essence and visual language of your piece. Next, draw on reference materials to put together a mood board, and from there, decide on typefaces, colors, and other graphic elements.

To round out the course, Giulia gives some advice on presenting your work to the client, creating an impactful narrative with mock-ups to help convey a strong visual identity. She also teaches you to adapt your file to different formats and how to share your creations with the world.