Graphic and Branding Experiences for Spaces

Start by getting to know Fabiano and Daniela, their journey, and some of their projects. They tell you how they focused on creating deep brand experiences and show you their biggest influences.

Learn about their point of view on branding, what Environmental Graphic Design (EGD) is, and how a "2.0 designer" can bring a brand to a new and interesting experience.

Before designing, it is important to understand the user. To do so, learn the ideal 3-part methodology: user, soul, and space. Each one helps you understand aspects of an EGD program, and through the design, you will achieve the perfect union between them.

Start your project! With what you have learned, develop a concept that unifies the whole project; this Big Idea allows you to create a graphic system that transmits the essence of the brand. Then, it’s time to sketch, taking into account the space, the user's route, and different techniques and finishes.

See how to create levels and begin to design over them to give life to your ideas in Illustrator with color, texture, and finishes, thus achieving a general vision of the design to scale.

Finally, learn how to present the final version of your project to a client. Bosque gives you some final tips on suppliers, sample reviews, and various considerations to take into account when inspecting the project.