Google SEO Fundamentals
Updated on
Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Mixed
- Deadline
- Flexible
- Duration
- 29 hours
- Certificate
- Paid Certificate Available
- Course author
- Rebekah May
-
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Description
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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