Google Ads and Facebook Ads from Scratch

Arantxa and Guillermo introduce themselves and briefly tell you about their professional background and some of their work. They also show you some of their favorite material from the digital sector.

Start with an introduction to digital marketing, looking at the advantages of email, SEO, affiliates, and paid marketing (which is the focus of this course, specifically on the Google Ads and Facebook Ads platforms). Discover the importance of a good marketing campaign and then look at the different objectives and main metrics (KPI's) to consider in order to analyze and assess the results.

Now it's time to design your marketing plan! Guillermo teaches you how to identify your client and your potential market with Google Trends and other tools. Learn to determine which platform will give you the best results depending on your project type and get some great advice on analyzing the competition.

Enter the world of Google Ads and discover its full potential through search, image, and video ads for showing them all on different platforms. Look at audience targeting and find out how to assess all the relevant metrics.

Arantxa gives you a step-by-step explanation on how to use different tools for your campaign launches. Learn how to create Google Ads search ads and explore everything they cover, from extensions to texts. After the theory part is all sewn up, put what you have learned into practice.

Learn to create graphic campaigns on the Google Display Network, and video campaigns to be shown mostly on YouTube. Then, discover more of the platform's options such as Gmail Ads, Google Shopping, and more.

Now let's get into Facebook Ads. Check out the great advantages it has to offer, such as its global reach (also on Instagram, WhatsApp or Messenger) and the possibility of segmenting your ads, creations, and messages in a personalized way.

See how to create campaigns on the platform step by step, from creating the page in Business Manager to managing ads in the advertiser account. Learn to structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads: campaigns (objective), Adsets (targeting), and audience. Then, look at the different types of ads that can be created.

Finally, see how to monitor results and optimize your campaigns on Facebook and Instagram by way of several tools. Stay completely up to date with the digital world and get the most out of your campaigns with some extra invaluable resources.