Get Started With Digital Marketing
Updated on
Course overview
- Provider
- Futurelearn
- Course type
- Free trial availiable
- Deadline
- Flexible
- Duration
- 2 hours
- Course author
- Evie Hong
Description
What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.
Explore the value of digital marketing and the challenges of digital disruption
On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organisation today.
You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.
Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.
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