From Illustrations to Merchandise: Market Your Artwork

Meet Louise, illustrator and teacher of this course. She shares her journey from studying illustration at the Glasgow School of Art to starting her business, The Printed Peanut. Hear about her artistic influences from other printmakers, artists, illustrators, and designers.

Start by defining your style, from product ideas, packaging to the color palette, then create a mood board. Create a visual identity by deciding on your brand values, the design concept, and your line of products. Discover the process behind selecting the right image and viewing it on a mock-up tote bag.

Dive into the business aspect of the process by deciding on a budget, a pricing model, and creating a marketing plan. Next, learn how to apply your design to your mock-up on Photoshop while taking note of the size specifications the product manufacturer needs. Louise shares some tips on how to attract clients to purchase your products through marketing campaigns.

Establishing a brand goes beyond customers buying your product. Discover concepts like customer experience and personalizing your products to create brand loyalty. As your brand begins to grow, explore the process of expanding your product range, networking, and creating a business social media account. Wrap up the course by hearing Louise’s tips on running an online shop and explore other platforms such as Mailchimp, which can help boost your online presence.